One of a small group of truly integrated production specialists, Lucy began her career rising through the ranks of agency production at BHH & JWT, before becoming Head of Production at Havas. Throughout these years, Lucy specialised in producing large scale multi-platform campaigns with top tier celebrity talent and multi-location / international projects with heavy CGI, but she also honed her skills as a seasoned Head of Production, successfully managing large teams and nurturing individual career growth.
In 2018, Lucy set up the Advertising Freelancers Association – the only advisory body in the UK servicing freelance talent in Production and Business Affairs. The AFA has secured fair pay and recognition for a rapidly growing number of freelancers and provides an online community for information sharing and support. Thanks to steady growth and a firm commitment to fairness for both freelancers and agencies, the AFA is now a recognised and trusted entity in the wider industry.
From 2018 - 2022, Lucy went client side as an Executive Producer, and later Head of Production, at Sky Creative. During this time, she produced several ground-breaking Campaigns for Sky Q and Sky UHD, but focused mainly on building and structuring the production department whilst expanding her knowledge of Broadcast and Marketing practises.
For the last two years, Lucy has further expanded her production knowledge by crossing over to production company side. This completes her skillset as a fully hybrid production expert in advertising, offering integrated expertise and practical, cross discipline production knowledge.
Lucy is currently in a full time role as Executive Producer at The Sweetshop Films.
lucy@lucypowellproduction.com